NFL Holiday Games

NFL Creative Marketing partnered with Compadre on the 2024 Holiday Games campaign, a promo package built to carry viewers through one of the most stacked weeks on the football calendar, capped by a Christmas Day doubleheader streaming on Netflix. The team built the campaign around a simple idea: the only thing better than the holidays are holidays packed with NFL games. The schedule itself did the storytelling, each day stacking on the last until Christmas landed like a finale.

Production delivered a full umbrella spot plus a rolling series of dayparted cutdowns that refreshed as the week unfolded, each one pointing audiences to what was next. Voiceover stayed punchy and conversational, cut against game SFX, crowd swells, and in-the-moment audibles from the field, turning a week of games into a single holiday event.