ESPN app

ESPN came to Compadre to launch a major ESPN App update: four new features (Multiview, StreamCenter, Verts, and SC For You) that needed to be explained, shown off, and made to feel premium. The deliverable was four 15-second interstitials, one per feature. 15 seconds is not a lot of room to teach something, so the work started on paper. Detailed animatics locked pacing and clarity before a single pixel of 3D got built. From there, the team designed high-end 3D environments that let phones, TVs, live game footage, and UI elements share the same space, floating cards stacked in Multiview grids, phones layered with swipeable Verts, screens syncing in real time. Editorial footage and supers composited in last, bringing everything together into a polished final cut that felt less like a tutorial and more like a product you wanted to open immediately.