Professional Fighters League On air graphics package

PFL came to Compadre for a full brand and show identity redesign ahead of the 2023 season. The work had to do two things at once: give the league a global logo system flexible enough to stretch across every sub-property and regional market, and deliver a broadcast package that could hold its own on ESPN against anything else in combat sports. The direction landed on heavy metal. Industrial textures, grit, hard edges, built in 2D and 3D so the mark could read as a stamped shield in one moment and a sleek motion element the next. On-air graphics came together as a modular kit the broadcast team could run with all season.

The brief: make the fastest-growing league in MMA look like it.