Masters 2026

Thomas Rhett

For the Masters, Thomas Rhett reimagined "Georgia on My Mind." ESPN and Compadre built the campaign around his recording, a fresh take of the iconic classic set against the quiet grandeur of Augusta National. The centerpiece was a docu-style featurette capturing the recording session itself. The approach was cinéma vérité: a Nashville studio, warm lamps, a vintage Fender amp, Rhett at the mic, his band around him, loose interview soundbites woven throughout. Pre-production was handled end to end, from scripting and location scouting to shoot schedule and stylistic treatments, with every piece tuned to echo the aura of Augusta without ever hitting it too hard.