ESPN + MLB.TV

That’s Big League

Partnering with ESPN, we developed a promo campaign for MLB.TV on ESPN built around a single idea: "That's Big League." The creative pushed real game footage past the edges of the traditional broadcast frame, letting players, plays, and defining moments break through the black bars that normally contain them, paired with bold typography built from ESPN's own brand font to make the word "BIG" carry as much weight as the plays themselves. Producing the project meant managing a fast-moving timeline, running multiple visual explorations before landing on the final system, and keeping the tone reverent to the game while still feeling modern and premium. The result was a spot, and a full campaign extension, that turned "big league" from a phrase into a visual language.